Agricultural Intelligence
for Better Decisions

Backstory connects fragmented farm, environmental, certification and operational data and turns it into trusted decision intelligence helping organizations verify what matters.

Find It. Verify It. Scale It.
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The Problem

Agriculture Has the Data. Making Sense of It Is the Challenge

Critical information already exists across farms, certifications, environmental sources, production systems, partners and spreadsheets. When it is fragmented, evidence is harder to verify, risk harder to understand and opportunities harder to see.

What We Create

Backstory Connects the Dots.

We connect trusted agricultural information and turn it into decision-ready intelligence so organizations can understand what is happening, verify what matters and act with confidence.

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Maximizing the power of certifications

Our software maximises ROI on certifications through better data flow, easy user management, and eases the burden on farmers and growers.

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Our software helps brands & certifications uncover and make claims about their supply chain so customers know they are making a difference.

LUPLPL
Project Biome black
Force Of Nature
SAOSO
PGS
aga Regenerative green
Testimonial

Impact for Certification Providers

"Prove has enabled us to quickly and confidently scale-up our Ecological Outcome Verification scheme nationwide, meaning more New Zealand growers get Land to Market certified, underpinning consumer trust in regenerative agriculture."

Ata Regenerative
Ata Regenerative
Managing Director
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Prove

Our Solution

Prove manages supplier evidence for corporate and product claims, and certifications all in one place.

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market opportunity

73%

of Gen Z purchase from companies they consider to be ethical

Partner with Backstory

Get commercial outcomes for your business.

Your next step is a no obligation exploratory call to understand how Backstory can support your business goals.

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Agriculture Is Changing.
Its Data Infrastructure Has
to Change With It.

No more critical decisions via spreadsheets, fragmented systems and self-reported information. Today’s global markets demand more. The future belongs to organizations that can prove what makes their supply premium.      

1

Confidence

Buyers need confidence to pay a premium for supply that can be clearly differentiated and supported by evidence.

2

Evidence

Regulators require proof, which means claims and performance must be verified rather than self reported.

3

Risk

Financial institutions need better risk visibility so decisions can be made on data, not assumptions.

4

Transparency

Supply chains demand transparency across farms, products and outcomes to build confidence and traceability.

The New Standard
Verified environmental impact
Digital Product Supply Passport
Data-driven finance
Transparent supply chains

Backstory has the data and helps organizations make sense of it.

Data Beats Opinions

Everyone has an opinion.
Backstory has the data to
answer the questions that
matter.

Connect the data behind your supply chain to uncover insights, reduce uncertainty, and make better decisions with confidence.

01Which suppliers best fit our premium programs?
02Where is supply at greatest risk?
03Where are the next premium growth opportunities?
04Which claims can we confidently substantiate?
05Which producers deserve investment?
Make faster decisions backed by evidence, not assumptions.
Aerial view of farmland at golden hour
Emerging Risk
Water stress rising
Likely impact next 14 days
Hidden Opportunity
Premium claim cluster
3 farms match target profile
Priority Farm
Needs attention first
High variance detected
Predictive Signals
Risk
Value
Priority
Predictive Intelligence

Your Spreadsheet Can’t See What’s Coming. Backstory Can.

Most systems are great at telling you what already happened. Backstory helps you see what’s happening right now and what’s likely to happen next with confidence.

Spot emerging risks before they become bigger problems.
Uncover hidden opportunities buried in your data.
Know which farms need attention and where to focus first.
Because the smartest move is getting there first.
Farmer-First Data

Because Farmers Already Have Enough On Their Plate Every Day.

Cut the compliance, reporting and audit burden on farmers by connecting trusted data sources  so they can stop answering the same questions over and over again.

Connect trusted data sources seamlessly in one place.
Cut repetitive work and manual processes.
Keep farmers firmly in control of their own information.
Better data should mean less work for farmers.
Aerial view of farmland at golden hour

You’re Building the Future Of Agriculture.
Don’t Settle for Dumb Data.

Source better, prove more, reduce risk, spot opportunities sooner and decide with confidence.

Banking & Rural Lending
Government
Primary Industry
Agribusiness
Environmental Agencies
Food Processors
Catchment & Water

One Platform for the People Powering Agriculture

Backstory helps you source better, prove more, reduce risk, spot opportunities sooner and make  better decisions with confidence.

Food Retailers
Food Retailers

Build stronger premium sourcing  programs.

Better visibility across supply chains
Verify premium supplier claims
Reduce sourcing risk
Scale premium product ranges
Food Brands
Food Brands

Defend and grow premium claims.

Trusted digital evidence
Verify sustainability & provenance claims
Reduce reporting burden
Build consumer trust
Processors
Processors

Reduce supplier acquisition costs & improve response.

Discover qualified suppliers faster
Better supplier visibility
Reduced manual administration
Improve supply resilience
Food Brands
Food Brands

Defend and grow premium claims.

Trusted digital evidence
Verify sustainability & provenance claims
Reduce reporting burden
Build consumer trust
Financial Institutions
Financial Institutions

Understand farm-level risk and resilience.

Better portfolio visibility
Smarter lending decisions
Predictive risk insights
Assess environmental resilience
Backstory’s Prove has enabled us to quickly and confidently scale up our Ecological Outcome Verification scheme nationwide… underpinning consumer trust in regenerative agriculture.
Ata Regenerative
Managing Director
Backstory gave our team a single source of truth for supplier evidence, cutting weeks of manual reporting down to hours.
Jordan Michaels
Head of Sourcing, Placeholder Co.
The platform made it simple to show retailers and auditors exactly where our claims came from, backed by real farm-level data.
Priya Anand
Sustainability Lead, Example Farms
Founder & Credibility

We Know Food and Farming. We've Lived It.

Backstory was built from real experience across the food system, from farms and production to premium brands and supply chains. Founder Melissa Baer brings more than two decades of firsthand insight into what works, what doesn’t, and what better intelligence can unlock.

Backstory is the technology we wished existed.

Meet Melissa →

Get Started Put It to Work

Agriculture Has the Data.
Now Put It to Work.

Book a Strategy Session