Better Agriculture Starts With Better Intelligence.

Backstory turns fragmented farm data into trusted intelligence for stronger business outcomes.
The trust layer for agricultural agentic commerce.

Who We Serve

Built for the Organizations Shaping Agriculture.

Backstory supports critical commercial, environmental, regulatory and risk decisions across agriculture with trusted, actionable intelligence. We bring together the data, evidence and intelligence teams need to understand complexity, identify opportunities and make better decisions with confidence.

Retailers

Buyers need confidence to pay a premium for supply that can be clearly differentiated and supported by evidence.

Processors

Buyers need confidence to pay a premium for supply that can be clearly differentiated and supported by evidence.

Financial institutions

Buyers need confidence to pay a premium for supply that can be clearly differentiated and supported by evidence.

Brands

Buyers need confidence to pay a premium for supply that can be clearly differentiated and supported by evidence.

Insurance

Buyers need confidence to pay a premium for supply that can be clearly differentiated and supported by evidence.

Government/ Research

Buyers need confidence to pay a premium for supply that can be clearly differentiated and supported by evidence.

Our Commitment

Better Intelligence Should Work
for Everyone.

Farmers

Reduce the compliance, reporting and audit burden while giving farmers control over their data and enabling organizations to access the intelligence they need to make better decisions.

  • Simplify reporting, audits and regulatory requirements.
  • Give farmers greater control and ownership of their data.
  • Provide trusted intelligence for faster, informed decisions.

Consumers

Improve consumers' trust in what makes their food premium by helping brands substantiate claims with trusted, independent evidence, greater transparency and credible farm-level data.

  • Strengthen confidence in premium food claims.
  • Support brand claims with trusted, independent evidence.
  • Show what makes food genuinely premium.
About Backstory

We believe premium supply starts with trusted intelligence.

Agriculture is becoming one of the world's most data-rich industries. Yet much of that  information remains disconnected, inaccessible or underused.

Backstory exists to change that.

We help organizations transform complex agricultural data into trusted intelligence that supports  better commercial, environmental and regulatory decisions.

Trusted agricultural data. Better decisions.
Aerial view of farmland at golden hour

Agriculture Is Changing.
Its Data Infrastructure Has
to Change With It.

1

Connected Data

Bring fragmented agricultural information together into one connected, accessible data foundation.

2

Trusted Evidence

Turn farm and supply chain data into reliable digital evidence for sustainability, compliance and market access.

3

Better Visibility

Gain clearer visibility across agricultural supply chains to make faster, more confident decisions.

Meet Our Founder

Built From the Ground Up, Across the Food Chain

Founder Melissa Baer brings over two decades of experience across the food value chain, from organic farming and production to premium food brands, logistics and agri-tech strategy.

Her ground-level experience shapes Backstory’s mission: helping organizations prove and scale the supply behind their most valuable products.

“From farm to food brand, I’ve seen where supply chains break down. Backstory was built to turn that experience into trusted intelligence that helps organizations prove and scale what matters”.

Melissa Baer -
 Founder, Backstory
Our Approach

Trusted Data In. Decision Ready Intelligence Out.

Backstory combines verified agricultural data, science, proprietary intelligence and AI, then connects that intelligence into the systems and workflows organizations already use.

Confidence

Buyers need confidence to pay a premium for supply that can be clearly differentiated and supported by evidence.

Geospatial Intelligence

Understand location, landscape, environmental context and spatial relationships.

Agricultural Science

Ground decisions in agronomic and environmental understanding.

Proprietary Intelligence

Turn complex signals into meaningful commercial and risk insight.

AI

Automate complex analysis, surface patterns and accelerate decision-making.

System Connected

Bring trusted intelligence into your current technology and workflows.

Decision Ready Intelligence
Dashboards
Reports
Data-driven finance
Transparent supply chains
Transparent supply chains
Outcomes

Better Decisions. Stronger Outcomes.

Turn trusted agricultural intelligence into clearer action, reduced risk and measurable impact.

Understand risk
Improve performance
Identify opportunities
Demonstrate compliance
Prioritize action
Build trusted supply chains
Book a Demo
Aerial view of farmland at golden hour
Aerial view of farmland at golden hour
Innovation With Purpose

Technology Should Reduce Complexity. Not Create It.

Backstory combines verified data, science and AI to enable better decisions with less wo

Combine trusted data, science and advanced AI.
Automate complex analysis and uncover deeper insights.
Reduce effort and simplify complex processes.
Make faster, more consistent, confident decisions.
Simplifying data. Powering better decisions.

Get Started Put It to Work

Better Decisions. Better Intelligence.

Talk to Backstory