About us

Our purpose is delivering brand trust

Backstory was born out of curiosity for how we might restore the positive outcomes that local supply chains provide us, like economic prosperity, ecological benefits, and positive social connection, and bring these to long, fragmented supply chains.

Our Company

Backstory is a place where cutting edge technology meets environmental sustainability and innovative business models of the future.

We are here to use technology to solve some of the worlds most wicked problems. We support ethical brands to be the “stewards of story” as their rightful place of highlighting the heroes of the value chain, the grower (the land) and the consumer.

Our Team

Melissa Baer
Melissa Baer
CEO
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Erica Abrie
Erica Abrie
Product Lead
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James Hill
James Hill
Engineering Manager
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Sara Sattherthwaite
Sara Sattherthwaite
Project Delivery Lead
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Scott Walker
Scott Walker
Business Analyst/Project Manager
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Chris Henderson
Chris Henderson
Senior Developer
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Eion Robb
Eion Robb
Senior Developer
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Jack Gorman
Jack Gorman
UX/UI Designer
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Cam Batty
Cam Batty
Developer Team Lead
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Juli Gabani
Juli Gabani
Software Developer
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Ravneet Suman Saini
Ravneet Suman Saini
Software Developer
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Contact Us

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