About us

Our purpose is delivering brand trust

Backstory was born out of curiosity for how we might restore the positive outcomes that local supply chains provide us, like economic prosperity, ecological benefits, and positive social connection, and bring these to long, fragmented supply chains.

Our Company

Backstory is a place where cutting edge technology meets environmental sustainability and innovative business models of the future.

We are here to use technology to solve some of the worlds most wicked problems. We support ethical brands to be the “stewards of story” as their rightful place of highlighting the heroes of the value chain, the grower (the land) and the consumer.

Our Team

Melissa Baer

Melissa Baer

CEO

Erica Abrie

Erica Abrie

Product & Project Lead

James Hill

James Hill

Engineering Manager

Sara Sattherthwaite

Sara Sattherthwaite

Business Analyst/Project Manager and Agile Lead

Scott Walker

Scott Walker

Business Analyst/Project Manager

Chris Henderson

Chris Henderson

Senior Developer

Eion Robb

Eion Robb

Senior Developer

Jack Gorman

Jack Gorman

UX/UI Designer

Cam Batty

Cam Batty

Developer Team Lead

Juli Gabani

Juli Gabani

Software Developer

Ravneet Suman Saini

Ravneet Suman Saini

Software Developer

Laurent Youm

Laurent Youm

Software Developer

Contact Us

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