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The Backstory Brief
A fortnightly read on what regulators, retailers and auditors are actually accepting as evidence. Issues go out on a Tuesday, every second week, and run to about seven minutes.
What happens next
01
A minute of work now, and it is the difference between the first issue arriving and the first issue sitting in Promotions. Mail from a sender you have never received from before goes there by default.
02
Not a monitored inbox and not a no-reply address. If you disagree with something in an issue, or you want the source behind a line in it, replying is the shortest route.
03
What changed in the rules, and what it means for what you are allowed to say. How one specific claim was substantiated, or failed to be. The evidence standard behind a certification, traced back to where it actually came from.
For the record
Backstory argues that a claim should arrive with the evidence behind it. That applies to the one you just made about what you want in your inbox. The exact wording you agreed to, and the moment you agreed to it, are both on file, and so is the route back out: unsubscribe in one click from any issue, and that gets recorded too.
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